Packaging Guide

  • Save
  • Email
  • Share

  • Save
  • Email
  • Share

A person places a loaf of bread into a paper bag beside a wooden tray filled with freshly baked bread.

Explore options that keep bread fresh and crave-worthy to your consumers.

Merchandising Options

Four baguettes are partially visible inside a brown paper bag, isolated on a white background.

Craft Bag

Benefits
  • Easily branded
  • Option for “window”
  • Option for perforation
Considerations
  • Can be higher cost
  • Product is less visible to consumer
  • Results in crispier crust

Poly Bag

Benefits
  • Maintains freshness
  • Product completely visible to consumers
  • Option for perforation
Considerations
  • Results in softer, chewier crust
  • Cannot be packed while hot or warm
A baguette encased in plastic, set on a white surface.
A bakery display featuring an assortment of breads and various baked goods arranged attractively.

Bakery Baskets

Benefits
  • Mostly visually appealing options for consumers
  • Creates bread aroma in bakery
Considerations
  • Product may stale faster
  • Increased consumer interaction with bread

Material Attributes

Perforation

Tiny holes in the bread packaging that results in increased air flow to the bread product

Close-up of a loaf of bread topped with various seeds, including sesame seeds, showcasing its texture and detail.

Unperforated

  • Protects bread from air flow
  • May increase post-bake shelf life
  • Results in a softer, chewier crust

Perforated

  • Increases air flow with minimal impact to shelf life
  • Results in a harder, crispier crust

Sealed vs. Unsealed

Further restricting airflow to the bread via twist tie, sticker, or other closing mechanism

Sealed

  • Protects bread from air flow
  • May increase post-bake shelf life
  • Results in a softer, chewier crust

Unsealed

  • Increases air flow with minimal impact to shelf life
  • Results in a harder, crispier crust
A baguette wrapped in clear plastic resting on a plain white background.